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Monika Holland has been appointed vice president of sales for Europe for Traveltek Group to accelerate its ongoing regional expansion drive.

Holland joins Traveltek from HotelPlanner.com, an international travel technology company, Hotels.com and Best Western.com, where she spent the last six years as vice president of sales for the EMEA region. Holland has also worked in several sales and product management roles in the UK and Europe for major hospitality firms including French hotel giant Accor.

The new vice president, who brings more than 18 years of industry experience to the newly-created role, will be based in The Netherlands, responsible for spearheading the technology specialist’s business development strategy in Central and Southern Europe, as well as Scandinavia.