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The 4th edition of the UNWTO Euro-Asian Mountain Tourism Conference  The 4th edition of the UNWTO Euro-Asian Mountain Tourism Conference

UNWTO: The Future of Mountain Tourism

The 4th edition of the UNWTO Euro-Asian Mountain Tourism Conference which was held March 02 – 05, in Berchtesgaden, Germany, highlighted the need for collective efforts in overcoming current challenges that mountain destinations are facing to adapt to new consumer trends and market changes, to address seasonality by diversifying tourism products in an innovative manner while protecting natural and cultural resources.

Organised jointly with the Berchtesgadener Land Region, with the support of the Bavarian Ministry of Economic Affairs, Regional Development and Energy and the German Federal Ministry for Economic Affairs and Energy, the UNWTO Euro-Asian Mountain Tourism Conference brought together more than 270 participants from 30 countries.

Opening the event, Zurab Pololikashvili, secretary general, UNWTO, recalled that mountains entail many opportunities to promote inclusion, regional development and better lives through tourism. He also stressed that mountain tourism needs to be planned, developed, governed and managed in a sustainable manner.

The local host of the conference, district chief executive of the Berchtesgadener Land, Georg Grabner, was very pleased that that the world of tourism gathers in Bavaria, there in Berchtesgaden.