According to an ECM announcement, views at the February 21 – 23 event were exchanged on how destination marketing organisations all over Europe are morphing their business models, forming new partnerships out of the touristic marketing box, and hacking innovative new solutions to shared problems.
"Even though there is not a fixed template for innovating the city, it is clear that many of Europe's prominent urban destinations are looking beyond bednight growth and working with new models of manifesting their cities with culture and urban entrepreneurships," commented Dieter Hardt-Stremayr, president, ECM.
Examples mentioned by ECM included London and Paris setting up incubator environments hosting a diverse range of start-ups and travel tech entrepreneurs to promote future job creation and growth. These start-ups are also matched with more established players of the local travel economy.
ECM is a non-profit organisation which aims to improve the competitiveness and performance of European cities by providing a platform to convention, leisure and city marketing professionals.