In a survey by IPK International, a tourist market research specialist, travellers were asked to rate COVID-19 infection risk in 18 markets. Germany was recognised for its efforts to keep tourists safe, ranking lowest for infection risk.
Furthermore, a study conducted by ForwardKeys, the global reference for business intelligence, tourism and travel trends, found that tourists flying into Germany are now booking longer stays, with the average length stay for June recorded as 10 days, compared with five days in 2019. The same study highlighted an increase in group bookings, with parties of two or more people increasing from 73,9 to 84,2 percent of bookings.
The new findings reinforce efforts by the German National Tourist Board (GNTB) to attract tourists following the ease of travel restrictions and meet a surge in demand for travel options centred around wellbeing and sustainability. Earlier this year GNTB launched the ‘Feel Good’ and ‘German.Spa.Tradition’ campaigns to promote sustainable tourism and the plethora of spas on offer for tourists.
“Current data shows a change in travellers’ intentions, with more mindfulness, sustainability and social responsibility at the forefront and we want to reassure customers to our commitment to sustainability. With the 'Feel Good' and ‘German.Spa.Tradition’ campaigns, we are communicating sustainable, quality products to conscious tourists,” said Petra Hedorfer, CEO, German National Tourist Board.