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Demand in Scotland overall also increased, compared with the same period last year Demand in Scotland overall also increased, compared with the same period last year

Expedia Group Partners with VisitScotland

Expedia Group, described as the world’s largest online travel company, and Scotland’s national tourist board, VisitScotland, are joining forces to help drive travel demand through supporting the country’s hoteliers.

Through the new agreement, Expedia Group will work in collaboration with VisitScotland and hotel partners to build awareness of its suite of value-adding technology tools, help maximise hotels’ offering and boost demand, particularly during low season.

In addition, Expedia Group’s data expertise will help VisitScotland conduct a review of the visitor experience in Scotland, with a focus on improving regional spread across the country as well as working with industry partners and sharing best practice.

Expedia Group data for the first half of this year shows that demand for Scottish hotels increased, with a number of cities and regions across the country seeing strong year-on-year growth.