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Although the official celebrations will be in Budapest, the day will be marked throughout the world Although the official celebrations will be in Budapest, the day will be marked throughout the world

WTD Focus on Innovation and Digital Transformation

The importance of digital technologies in tourism, providing opportunities for innovation and preparing the sector for the future of work, is at the centre of World Tourism Day (WTD) 2018, to be celebrated in Budapest, Hungary, on September 27.

According to World Tourism Organization (UNWTO) WTD is considered to provide a unique opportunity to raise awareness on tourism’s actual and potential contribution to sustainable development.

This year’s WTD will help to put the opportunities provided to tourism, by technological advances including big data, artificial intelligence and digital platforms, on the map of sustainable development.

UNWTO sees digital advances and innovation as part of the solution to the challenge of marrying continued growth with a more sustainable and responsible tourism sector.