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As a tourism market, the Japanese outbound market is forecast to reach over 30 million visits abroad by 2025 As a tourism market, the Japanese outbound market is forecast to reach over 30 million visits abroad by 2025

V&A Dundee Opening to Strengthen Japan – Scotland Links

The anticipated opening of V&A Dundee was among the experiences highlighted to travel trade and airline contacts during a visit to Japan by Fiona Hyslop, cabinet secretary for culture, Europe and external affairs, Scotland.

The renowned attraction, which will open on Dundee’s waterfront in September, marks a unique opportunity to position Scotland as a place to live and work, study, invest and visit to Japanese visitors, Hyslop said.

Designed by acclaimed Japanese architect Kengo Kuma, V&A Dundee is expected to attract 350,000 visitors each year. It is the first V&A museum to be created outside of London and has become a valuable addition of Scotland’s cultural offering. The recent ministerial visit aims to strengthen links between the two countries and showcase Scotland as one of the world’s most exciting visitor destinations.