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The conference highlighted social economic starts-ups which can serve as inspiration for industry across Europe The conference highlighted social economic starts-ups which can serve as inspiration for industry across Europe

European Marketing Conference Highlights Future Tourism Quality

The European Cities Marketing (ECM) International Conference in Malmö, Sweden, marked a new beginning for many European destination marketing organisations starting a new strategic conversation about the social and environmental impact of tourism on the quality of life in the city.

Together with the 170 delegates from European cities they discussed how to make tourism matter again, and how tourism can give back to the city. Overall, the June 13–16 conferences’ polling and debates demonstrated a high degree of consensus that urban tourism can help the cities create job opportunities, education for all, increase cultural participation, strengthen social inclusion and opportunity for sharing the city spaces and experiences.

The next ECM conference is scheduled to take place in Edinburgh on February 13–16 with the theme Eventful cities.