The official opening of the VIC took place to coincide with English Tourism Week which was on March 17 – 25. The opening ceremony was attended by Wera Hobhouse, Member of Parliament, Bath, who also cut the ribbon at the opening ceremony.
The new location, on Terrace Walk, is said to be ideally situated to welcome bus and coach tours to the city and expects to see around 500,000 visitors during the course of the year. The VIC is anticipated to provide advice, tickets and information on Bath and the surrounding area. New facilities are planned to include touch screens and marketing opportunities for Visit Bath members.
David James, chief executive, Visit Bath, enthused, “The sleek design of the new VIC allows us to be more digitally interactive and offer an enhanced online retail, ticketing and tours service.”