In February, a delegation of 18 tourism companies from Ireland and the US, led by Tourism Ireland, undertook a busy schedule of B2B events at each stop.
Showcasing Ireland via a 60-minute interactive showcase, the sales blitz also gives participating companies from Ireland a platform to promote and sell their products and services to key American decision-makers, as well as network with travel and lifestyle journalists.
Boston (Massachusetts), Chicago (Illinois) and Seattle (Washington), are also set to host similar events this April; and the same applies for California – Silicon Valley, Orange County and San Fernando Valley – this November.
Alison Metcalfe, head, North America, Tourism Ireland, noted, “In 2017, we welcomed a record 1.83 million North American visitors to the island of Ireland. Our aim is to deliver a five percent increase in visitor numbers and seven percent increase in revenue from North America in 2018.”