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UNWTO called for tech and investment in tourism at WTM UNWTO called for tech and investment in tourism at WTM

UNWTO Called for Tech and Investment in Tourism at WTM

The 2018 edition of World Travel Market (WTM) saw the World Tourism Organization (UNWTO) continue its operational focus on investing in innovation and digital advances for a tourism sector that can deliver opportunities for all.

UNWTO co-hosted a Ministerial Summit and launched a white paper on the relationship between music and tourism at the UK tourism trade fair on November 06 - 07.

Following the official celebration of World Tourism Day 2018 (September 27) in Budapest, Hungary under the theme of ‘Tourism and the Digital Transformation’, and the ‘Tourism Tech Adventure: Big Data Solutions’ forum held in Manama, Bahrain on November 01, UNWTO hosted this year’s UNWTO/WTM Minister’s Summit on November 06 on the topic ‘Investment in Tourism Technology’.

The Summit continued the conversation on innovation and digital transformation, a UNWTO priority designed to give tourism its deserved prominence on the digital agenda. It debuted a disruptive new format, involving private sector leaders for the first time. A panel of investors discussed investment in tourism technology, followed by the ministerial segment that this year linked both public and private sectors to set the agenda for ensuring the sector’s digital transformation enhances its inclusion, sustainability and competitiveness.