Printed material is history at Cruise Baltic. The action to become paper-free is in line with the cruise network’s ambition for the Baltic Sea to become the most sustainable cruise destination in the world.
The paperless initiative means that from now on, Cruise Baltic does not print any brochures or leaflets at all to any markets. Thereby, the network becomes the first completely paper-free cruise network.
The only printed materials the network has left are business cards, which are made of 100 percent recycled t-shirt offcuts that would otherwise normally get thrown away.
Sustainable choices are nothing new to the network. Cruise Baltic always consider giveaways very carefully and handpick everything through thorough research into material, packaging, production methods etc. and the network support suppliers and organisations with a sustainable profile.
All actions are done to stay as sustainable as possible. The same goes for roll-ups and all other materials at conferences and trade shows, even down to the smallest details like pens and cups, are made from sustainable materials.