In addition to technological changes in communication with the passenger, LOT was one of the first air carriers in Europe to introduce digital press on its boards. More than 1,000 titles can be downloaded via the mobile app 36 hours before departure and up to six hours after landing.
LOT has responded quickly and flexibly to the challenges posed to the aviation industry by the coronavirus pandemic. This applies not only to the gradually restored destinations, which are of interest to passengers after a difficult period of restrictions.
In order to meet the expectations of its customers, LOT has introduced a number of facilities for passenger service and in-flight product. An example of this is the replacement on board and in business lounges of paper newspapers and magazines with a wide range of Polish and foreign press in a digital version.
“At this difficult time for the aviation industry, we are constantly working on developing our offer to better meet the needs of our passengers. By offering digital press, we not only increase the range of titles to over 1,000 Polish and foreign magazines, but also make them available to a much wider audience, i.e. passengers travelling in LOT economy class and on domestic flights. The pro-ecological aspect of this change is also important. Until now, we have been taking parcels with traditional press, weighing up to 45 tons, on board our planes every month. Now we offer each of our passengers an environmentally friendly, up-to-date and modern product tailored to individual needs – digital press,” said Michał Fijoł, chief commercial officer, LOT Polish Airlines.
The new service is provided by the technology company Media Carrier, which provides passengers of airlines, cruise ships and guests of more than 1,200 hotels around the world with access to digital press on their own mobile devices.