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Boutique Hotel in the air by Brussels Airlines Boutique Hotel in the air by Brussels Airlines

Brussels Airlines Opened a Boutique Hotel in the Air

Brussels Airlines revealed a brand new travel experience on board of its long-haul aircraft.

By investing EUR10 million per aircraft in a completely new business class, premium economy and economy class, the airline offers a personal experience, recreating a boutique hotel feel at 30,000 feet. The interior was designed in collaboration with JPA Design.

Premium-quality material such as wood and leather have always been important when it comes to Belgian design. Belgian Art Nouveau and Victor Horta were the inspiration for the new Airbus A330 cabin interior. The dome light of the ceiling in the boarding area features an elegant Art Nouveau design. All seats feature rich 3D textured fabric, inspired by famous Belgian designers like Dries Van Noten.

As culinary excellence is key to Belgians, Brussels Airlines teams up with a Belgian Star Chef every year to design the business class menu’s on its long-haul flights. With its new cabin the airline also brings the Belgian beer and bar culture to the sky, by including a self-service bar in its aircraft and offering a varying choice of 8 famous Belgian beers to all guests. Next to that, Belgian wines, coffee and premium Belgian chocolates from Neuhaus are personally served by the airline’s warm and friendly crew.

“{..} The experience delivered by the finest boutique hotels has been the source of inspiration for our new intercontinental business class. We want to be the most personal airline, give a personal service to every guest and offer everyone the warm hospitality Belgium is known for. And that is exactly the essence of a boutique hotel, offering a world-class service in a small scale environment. The comparison of our aircraft – especially on the long haul – with a boutique hotel makes a lot of sense,” boasted, Christina Foerster, CEO, Brussels Airlines.