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Destination Marketing Association International (DMAI) and European Cities Marketing (ECM) recently announced a memorandum of understanding (MoU) to promote and deliver key research and educational resources to their respective members, while also working collaboratively to heighten the value of both companies.

"With this alliance, European and American destination marketing organisations establish permanent links to cooperate.

This agreement will enable both organisations to provide their members with an enhanced offer and a wider range of services available.

We are very proud of this new milestone and want to congratulate DMAI on its achievements and valuable contribution to the international meetings industry as a whole," said Ignasi de Delàs, president, ECM.