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Michel Noblet Michel Noblet

ATECA Holding Partners with Creneau International

ATECA Holding, developed by UAE hotel experts in Uzbekistan, has signed a strategic agreement with Creneau International, to expand its world famous brands, namely Belgian Beer Café, Le Petit Belge, Maison Mathis and Café Belge, in Uzbekistan and other parts of Central Asia.

Creneau International is Belgium’s premier design agency and has been associated with Belgian Beer Cafe´ since 1997. It is specialised in connecting brands, interiors and consumers through unique design concepts.

Making the announcement, Michel Noblet, executive chairman, ATECA Holding, said, “We are proud to collaborate with Creneau International for the expansion of these incredibly successful food and beverage brands across the CIS region, particularly in Uzbekistan. We believe, the rich heritage and distinctive concepts of these iconic brands will be highly appealing to potential investment groups and franchisees and will serve to drive demand by building up consumer appetite.”

Commenting on the alliance, Erwin Himpens, legal director, Creneau International, stated, “As we continue to pursue our global expansion strategy, we are delighted to partner with ATECA Holding to explore opportunities in this lucrative and untapped market. Leveraging on our unrivalled concepts in casual dining category, vast experience and exceptional quality, our brands offer strong and profitable long-term advantages to investors while providing extraordinary experiences to customers.”

Tourism is emerging as a key pillar of Uzbekistan’s economy with the republic dedicated to the development and diversification of its hotel industry.