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From Left: Sergio Juan Lozano, marketing and online sales director, BlueBay, and Rebeca Gonzalez, managing director, Roiback From Left: Sergio Juan Lozano, marketing and online sales director, BlueBay, and Rebeca Gonzalez, managing director, Roiback

BlueBay Hotels Implements Booking Engine with Roiback

Roiback, specialist and leader in the management of the direct channel of hotel sales, and BlueBay Hotels, the eighth Spanish hotel company by international presence, have taken another step in their commitment to innovation.

Their agreement has been materialised in the implementation of the updated version of Roiback’s Backhotel 4.5 engine in the hotel chain’s website. This new version of the booking engine will allow improvements in conversion rates of 21 percent.

The change of the booking engine of BlueBay Hotels website to Roiback’s new version offers a more optimised design, allowing to take advantage of the full width of the screen and to facilitate the visualisation of all the components.