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Airbnb: Third-Largest Online Property Seller

Phocuswright estimates that Airbnb, currently valued at USD30 billion, is the third-largest online seller of accommodation worldwide, the second most valuable online company of its kind in the industry, and in terms of gross bookings, is on its way to become the fourth largest online travel agency.


If its rapid growth is maintained and Europe continues to account for half of Airbnb’s bookings, the Internet-based marketplace is likely to overtake Expedia in the region in 2017.

With a third of US travellers staying in private accommodation in 2015, compared to a tenth in 2011, renting a home is now a regularly considered option.